Daily, Controlled SEO–SEA Experiments. Zero Manual Work.
A safe, automated testing engine that pauses one overlapping query per day, tracks real organic impact, measures SEA savings, and classifies every keyword into a 100-day success or failure lifecycle. Fully transparent, fully incremental, and completely hands-off.
3 Core Capabilities That Power Automatic Cannibalization Tests
From detecting SEO–SEA overlap to running safe daily tests and evaluating results, this module gives you a complete, automated framework to understand and improve search synergy.
Automated Cannibalization Testing in 4 Simple Steps
Understand exactly how the system identifies overlap, runs daily tests, and measures real SEO–SEA synergy, with no manual work.
1. Connect Your Data
Link Google Search Console and Google Ads. No imports, no setup complexity. The system automatically identifies the Cannibalization Zone and applies a multi-criteria model to surface eligible test candidates. You can exclude any keyword you don’t want to test.
2. Get Monthly Test Candidates
At the start of each month, ClimbinSearch analyzes SEO + SEA data and generates up to 31 qualified test candidates. Only queries with strong SEO, active SEA, and safe impression parity make the list.
Enable Tests. The System Does the Rest
Just click Enable Tests and the automation starts. Each day, one keyword enters testing while ClimbinSearch tracks expected indicators. Keywords are added as Negative Exact in Google Ads so you can see the list directly in your account. If a keyword doesn’t meet expected values during the test, it is automatically removed from the list and reactivated safely.
4. Measure Real Organic Lift
Each keyword follows the same lifecycle: Learning → Test → Reactivation → Success/Fail. You get clear, comparable signals showing where SEO can take the lead and where SEA should remain active. When a keyword is excluded, its SEA budget naturally shifts toward other search terms in your campaigns. No manual reallocation needed.
Take Control of Your SEA–SEO Cannibalization, Automatically
Stop guessing where Paid and Organic overlap. Let ClimbinSearch test it for you, every day, keyword by keyword. Zero manual work.
Automatic Cannibalization Tests rely on two native Google integrations for Search Analytics: 🔗Google Search Console 🔗Google Ads Search Analytics must be active, the monthly candidate list and eligibility rules come directly from its unified SEO + SEA model.
Automate Your SEA–SEO Cannibalization Tests with Zero Operational Effort.
Let the system test one keyword a day, measure real organic uplift, track cost savings, and show how both channels work together. Safely and transparently.
We love genuine feedback and going beyond just business.
What we loved in our first year of collaboration: reactivity, partnership, automation, always come with new ideas, super fast and talented, hybrid vision between business & technical, smile & good mood."
iProspect France
Capucine Even & Manal Ettoubaji One Viz Team
"ClimbinSearch is one of the three pillars that differentiate us in the Romanian market. ClimbinSearch made our media planning workflow effortless. KPIs, planned versus achieved capabilities, approvals in minutes. Game-changer.
Digital Climbers
Loredana Neagu Head of Paid Media
"We brought innovation in our search approach by bringing in ClimbinSearch. The tool allowed the team to come up with a different approach and gave us the possibility to discover the synergy between paid and organic."
Groupe Seb Romania
Laura Birzu Digital Manager Romania
Who Works With Us?
Innovative brands, agencies, and e-commerce businesses work with us to leverage cutting-edge marketing technologies, optimize campaigns, and boost sales through data-driven insights and targeted strategies.
