Wheredigital Performance Strategy Meets Technology

Where Digital Performance Strategy Meets Technology

Insights that help you plan smarter, report faster, and maximize search performance across all channels.From media planning and reporting to unified SEO SEA analytics and automated cannibalization tests, every article helps you turn data into clarity and clarity into action.

Search Analytics

Organic and Paid Search Synergies

Learn what organic and paid search synergy means and how SEO and PPC work together to increase visibility, reduce cannibalization, and improve ROI. Simple answers to the top questions users ask.

Search Analytics

Paid Search Cannibalizing Organic Search.

Cannibalization happens when your paid ads take clicks from your organic results for the same query. This increases cost and reduces organic efficiency.

Search Analytics

Organic Search Growth Strategy

SEO Tests Approach to reach Organic Search Growth. SEO Teams should focus on getting relevant queries in the top 3 positions of SERP. Any account gets clicks only from top positions.

Search Analytics

4 Steps to Maximize Search ROI

Our 4 Step Process to Maximize Search ROI. You don't need to understand all the technicalities, you need to like data, insights, to be able to spot opportunities and take advantage of them.