The Standard Plan is designed for teams that want to actively improve their search performance through continuous optimization.

Standard Plan - Turn Search Insights Into Continuous Optimization

Q: What You Get With the Standard Plan?

The Standard Plan provides tools and features for teams to move from understanding search performance to actively improving it.

Q: What You Can Do With the Standard Plan?

With the Standard Plan, you can optimize search performance and turn search insights into continuous optimization.

Q: How This Plan Supports Different Roles?

The Standard Plan supports different roles within teams by providing search analytics and optimization capabilities.

Q: When Should You Upgrade to the Premium Plan?

Consider upgrading to the Premium Plan when you need more advanced features beyond the Standard Plan capabilities.

Standard Plan

Turn Search Insights Into Continuous Optimization

The Standard Plan is designed for teams that want to move from understanding search performance to actively improving it. This is where SEO and SEA stop being reviewed manually and start working together through automation and structured testing.

Who This Plan Is For

The Standard Plan is best suited for

🪢 Performance marketing specialists managing active budgets
🪢 SEO specialists working closely with paid search teams
🪢 CMOs focused on efficiency and ROI
🪢 Brands and agencies ready to optimize not just observe

This plan fits teams that already understand their performance and now want to reduce inefficiencies and drive incremental growth.

Frequently Asked Questions

What You Get With the Standard Plan?

Everything included in the Basic Plan plus

🪢 Google Analytics connection
🪢 Daily and monthly reporting for Google Analytics
🪢 Six months data retention for Search Analytics data
🪢 Custom data categorization
🪢 Always on automatic cannibalization tests
🪢 Priority email support

This is the plan where SEO SEA synergy becomes operational.

What You Can Do With the Standard Plan?

With the Standard Plan teams can

🪢 Run automatic SEO SEA cannibalization tests
🪢 Reduce wasted paid search spend
🪢 Increase organic CTR through controlled testing
🪢 Work with custom categories aligned to the business
🪢 Analyze search performance with historical context
🪢 Prioritize actions based on real impact

Instead of relying on one time audits optimization becomes continuous.

Typical Use Cases?

🪢 Pausing non essential paid keywords based on test results
🪢 Identifying where paid search adds incremental value
🪢 Aligning SEO priorities with paid demand
🪢 Improving budget efficiency without increasing spend
🪢 Supporting regular SEO SEA collaboration

How This Plan Supports Different Roles?

CMOs
🪢 Gain confidence that budgets are used efficiently
🪢 Ensure optimization is always running in the background

Performance Specialists
🪢 Move from manual checks to automated testing
🪢 Make faster and clearer optimization decisions

SEO Specialists
🪢 Use paid data to prioritize SEO work
🪢 Measure SEO impact more clearly

When Should You Upgrade to the Premium Plan?

Upgrade to Premium when search becomes a strategic governance topic not just an optimization task.

What You Gain With Premium

🪢 Thirteen months data retention
🪢 Categories evolution tracking
🪢 Search overview for organic and paid
🪢 Quality Score analysis
🪢 SEO overview
🪢 Focus Queries performance
🪢 Focus Pages performance

Best Moment to Upgrade

🪢 When SEO strategy needs long term visibility
🪢 When categories and pages require ownership
🪢 When leadership asks for trend based decisions

Start Optimizing Search Performance.
The Standard Plan is the right choice when your team is ready to act on insights and make SEO SEA synergy part of everyday work.
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