Search analytics for SEO means understanding how your queries perform across both organic and paid search. It helps you:

🪄 identify visibility gaps
🪄 understand opportunities for SEO improvement
🪄 detect cannibalization between paid and organic
🪄 measure performance with accurate monthly indicators

It gives SEOs a complete picture of their category, segment, and keyword performance.

When SEO and SEA data come together, you immediately see where both channels overlap or underperform.

🪄 identify queries where paid spend is unnecessary
🪄 identify SEO queries worth prioritizing because SEA invests heavily
🪄 use SEA conversion data to guide SEO targeting
🪄 use SEO improvements to increase SEA Quality Score

A unified view helps both teams align and invest smarter.

Custom segmentation lets you structure your search universe exactly the way your business needs it.

🪄 branded definitions
🪄 custom categorization rules
🪄 focus queries dashboards

This ensures your SEO work aligns perfectly with your business priorities and budgets.

Performance dashboards give you clarity at every level:

🪄 account
🪄 category
🪄 segment
🪄 focus query

You instantly see:

🪄 rankings
🪄 CTR
🪄 impressions
🪄 clicks
🪄 category insights
🪄 SEA overlap

This makes it easy to identify opportunities for growth and adjust your strategy.

With unified data and clear dashboards, you can make decisions faster:

🪄 identify which keywords to optimize
🪄 understand which categories need attention
🪄 detect where SEA should support or pause
🪄 prioritize actions based on potential impact

It removes guesswork from SEO

SEO is not just keyword optimization. Category segmentation helps you:

🪄 see search demand by product or business line
🪄 align with media investments
🪄 identify category gaps
🪄 understand competitive visibility

This helps SEOs prioritize work where it has the biggest impact.

Search analytics helps you tie SEO strategy to measurable outcomes:

🪄 organic growth
🪄 lower paid spend
🪄 higher combined visibility
🪄 improved conversion rates
🪄 increased ROI

It makes SEO directly accountable to business KPIs.

Because SEO is no longer about isolated optimization. It is about aligning:

🪄 data
🪄 categories
🪄 funnel stages
🪄 paid and organic collaboration
🪄 testing
🪄 incremental growth

Search analytics gives SEOs the clarity, structure, and ongoing insights needed to grow continuously.

Cannibalization happens when paid ads take traffic from strong organic rankings.
Automatic cannibalization tests in ClimbinSearch allow you to:

🪄 activate a test with one click
🪄 let the system pause and unpause search terms automatically
🪄 receive clear dashboards showing increased organic CTR and saved budget

Most clients see an uplift in organic metrics once tests are active, depending on their SEA and SEO maturity.

It identifies queries where organic rankings are strong enough to carry the load when paid is paused.

🪄 increased organic CTR
🪄 more organic clicks
🪄 freed SEA budget for strategic queries
🪄 increased combined ROI

This creates cleaner, more efficient SEO SEA collaboration.